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We build attractive, long lasting products that help people grow vegetables regardless of ability. Every facet of our company has purpose—from the selection of materials to our packaging design. Leading by example, we inspire our customers to help the world around us have access to good, fresh foods.

Our People

Adam Alix

General Manager

Adam joined the New England Arbors sales team in the Spring of 2015, bringing with him years of customer service, sales experience and a mind for details. His love for home DIY projects, mixed with his ability to keep inspiring and motivating his team, make him an amazing leader. In his spare time, Adam enjoys sailing on Lake Huron with his family and keeps busy with raising two little girls.

Alyssa Fisher

Sales Manager

Our resident American, Alyssa came to us at New England Arbors in early 2013. Starting off in customer service and sales – it soon became apparent that her warmth and the ease with which she was able to connect with customers made having Alyssa as our Sales Manager a natural fit. Alyssa enjoys travelling, spending time with her family, and attempting to keep her office plants alive.

Eddie DeJong

Design Team Leader

Eddie was part of the original parent company when New England Arbors first began and saw the very first Nantucket arbor in production. Eddie's love for design and quality has him influencing the direction of future designs and products. Eddie (and his son) are huge Green Bay Packers fans. He also has a love of old rugged vehicles and is currently restoring a 1954 Land Rover Series 1.

Cheryl Carroll

Accounting

Since joining New England Arbors in 2002, Cheryl's responsibilities have grown exponentially. The antithesis of all accounting stereotypes, Cheryl handles all of the accounting duties at New England Arbors and assists in many other respects; with vast knowledge of products both current and retired and all aspects of office procedures and the business, Cheryl is integral to New England Arbors and a true asset. Cheryl loves spending time with her family and going on the occasional camping trip.

Jim Lankin

Imports and Inventory Management

Jim began working at New England Arbors in production on the floor in 2005. Because of his hard work, friendly demeanor and commitment, Jim quickly moved up the ladder. Now he works on a daily basis with our factory in China, as well as making sure that all of our products arrive on time and in good condition in our warehouses. No matter what the day entails, Jim has an eye for details, a kind word for everyone, and a pair of shorts for all 365 days.

Brian Blevins

Warehouse Manager

Brian Blevins started working for us in our warehouse in January 2016. He attacks his work like he plays his sports: with focus and enthusiasm. Brian sets the bar high for himself and his team, which is why they are able to process so many orders every single day. He is passionate about a few things: his family (Andrea and his kids: Elyse, Jonah, Grace and Bethany) playing rugby, watching hockey, rugby, football and UFC. Brian credits his relationship with Jesus as the biggest blessing in his life.

Claire Anger

Sales

All the way from London England, Claire started in 2014 to help us out in customer service. An expert in business start ups and sales, Claire was quickly recognized for her skills and is now relied on to increase market share both in North America and in Europe. A Mum of two boys, an immediate friend to everyone she meets, and a reliable resource – we are grateful that she is part of the New England Arbors team.

Cassie Walker

Operations/Accounting and Logistics Coordinator

When Cassie joined New England Arbors in 2012, she originally intended to stay a short time in a temporary position; However, she did so well, enjoyed the office culture (and didn’t object to being called ‘Casey’) that she decided to become a permanent member of the New England Arbors team. Cassie's gifts include amazing attention to detail, which works well as she is responsible for a wide variety of things from accounts payable to working with FedEx and UPS. Cassie invests in the lives of young girls by volunteering as a local Brownies leader.

John D Hollingsworth

Customer Service and Sales

John D Hollingsworth is a lifelong student of marketing. He can be counted on for out-of-the-box thinking, as well as creating profiles for all the employees on the company website. He has been married to his beautiful wife since 1993 and has 3 great kids. In his spare time, John likes public speaking and travelling with his improv comedy troupe, The Fidgets.

Erin McRae

Customer Service Manager

Erin joined the team in September of 2017. She has a long standing career in Customer Service and loves to help people in any way she can. She is a model of friendly efficiency. She, her husband and two girls love the outdoors in the garden, especially during the summer where they often enjoy the water on beautiful Lake Huron. She's passionate about her family, enjoys her hobby farm (including 9 chickens) and country living.

Kelly Veas

Sales and Customer Service

Having started with us in the Spring of 2019, Kelly brings with her a world of experiences (from Sarnia, ON, to South Carolina, to Texas and back) as well as her authentic Chilean background. Kelly has a great laugh and a competitive spirit and can be counted on to pitch in hard when the chips are down. Kelly's hobbies include painting (abstract and landscape), polishing her 2017 Dodge Challenger, watching soccer with her dad (her favourite team is Manchester United), being close to her family the lake and enjoying much cooler summers.

Yousof Siddiqi

Technical Design

Direct from Mississauga, Yousof brings some pretty amazing CAD skills to our company, which has upped our game 1000%. Watch for his creative touch on new products as they are released. In his spare time, Yousof is an avid basketball player (still working on getting a 5-day NBA contract BUT his 3-point shot has evolved to such a point that he is now the team sharp shooter). He also likes to cook, lift weights and has a passion for automotive design.

Melissa Pecora

Sales

Starting her career with us as a co-op student, Melissa's research helped to open up the European market for us and give insight to some new designs for that market. Her post-grad work gives her specialised knowledge of international business and allows her come up with strategies that we can apply directly to our company. She loves gardening and caring for her plants, spending time with her husband and going through his amazing record collection.

Our Company

Vita is a small company that grew out of the desire to grow foods for our own families. We’re frustrated by the fact that foods that we purchase in the grocery store are not as healthy as we once thought they were. Many of these foods have travelled literally hundreds of miles and are laden with harmful pesticides. Many of these vegetables have far less nutrients than they did 30 years ago.

This is negatively affecting the world as well as our personal lives. We want to grow sustainable healthy foods for ourselves and want to inspire you to as well.

For us at Vita, a love for personal sustainability demands that we also look outside of our personal lives and help ones around us locally, nationally and globally.

We support food banks locally and across the nation encouraging and assisting them to grow their own vegetables. We also help communities globally. Through our philanthropic efforts we partnering with organizations to help families have access to good, fresh, foods.

At Vita we have a love for designing beautiful and functional things that help us become holistically healthier in every way.

All of the products we create are conscious of this fact including their environmental impact. We realize that conducting business – from lighting our office to running our computers – produces waste as a by-product. So we work steadily to reduce those harms. We use BPA-free and food-grade materials rather than less costly alternatives.

Our values reflect those of a business started by people conscious of sustainability, and the minimalist style we live and appreciate. The approach we take towards product design demonstrates a bias for simplicity and utility.

Staying true to our core values has helped us create a company we’re proud to run and work for. And our focus on making the best products possible has brought us success in the marketplace.

We wear our hearts on our sleeves.

We want to inspire you through our own actions to make positive steps to sustainability so you can grow, give and share.

See how we give back