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We build attractive, long lasting products that help people grow vegetables regardless of ability. Every facet of our company has purpose—from the selection of materials to our packaging design. Leading by example, we inspire our customers to help the world around us have access to good, fresh foods.

Our People

Eddie DeJong

Chief Dreamer & Inventor

Eddie’s responsibilities include designing our product's aesthetic and ensuring it is beautiful, functional and safe. He’s all about innovation and creativity throughout Vita designs. Eddie represents Vita to most of our international clients.

In his free time, Eddie enjoys restoring his vintage 1954 Land Rover, as well as playing one of his dozen instruments from around the world. He also has a love for stand-up paddle-boarding on Lake Huron, adventurous travelling, and the Green Bay Packers.

Eddie's aspirant: Indiana Jones.

Melissa Hoadley

Wizard. 'nuff said.

Melissa takes care of the entire Vita image. She’s always quick with a thought and idea. She also creates sales programs and does most of our North American sales.

Melissa enjoys taking part in improv classes and working out at the local gym. When not working, she can usually be found in the library or wandering around Broadway or Times Square, New York.

Melissa's aspirant: Judy Garland.

Our Company

Vita is a small company that grew out of the desire to grow foods for our own families. We’re frustrated by the fact that foods that we purchase in the grocery store are not as healthy as we once thought they were. Many of these foods have travelled literally hundreds of miles and are laden with harmful pesticides. Many of these vegetables have far less nutrients than they did 30 years ago.

This is negatively affecting the world as well as our personal lives. We want to grow sustainable healthy foods for ourselves and want to inspire you to as well.

For us at Vita, a love for personal sustainability demands that we also look outside of our personal lives and help ones around us locally, nationally and globally.

We support food banks locally and across the nation encouraging and assisting them to grow their own vegetables. We also help communities globally. Through our philanthropic efforts we partnering with organizations to help families have access to good, fresh, foods.

At Vita we have a love for designing beautiful and functional things that help us become holistically healthier in every way.

All of the products we create are conscious of this fact including their environmental impact. We realize that conducting business – from lighting our office to running our computers – produces waste as a by-product. So we work steadily to reduce those harms. We use BPA-free and food-grade materials rather than less costly alternatives.

Our values reflect those of a business started by people conscious of sustainability, and the minimalist style we live and appreciate. The approach we take towards product design demonstrates a bias for simplicity and utility.

Staying true to our core values has helped us create a company we’re proud to run and work for. And our focus on making the best products possible has brought us success in the marketplace.

We wear our hearts on our sleeves.

We want to inspire you through our own actions to make positive steps to sustainability so you can grow, give and share.

See how we give back